Indivual report Essay Example | Topics and Well Written Essays - 2500 words

Indivual report - Essay ExampleConsequently, the companies have to conduct an in-depth market investigate in order to successfully launch their products and service or both. The present report makes an all inclusive analysis of the Indian market in order to check the feasibility of the success of the restaurant in various cities of the country. The researcher aims to apply SWOT analysis in this study in order to present a comprehensive report to the node, where no font and area could be left ignored with the market perspective. In addition, the report will also be supportive in respect of guiding the client in recruiting the staff for the compass of restaurant in India. Hence, based on the expertise research, the report encompasses all difficulties and failures in the successful launching of the food chain in this era of perfect competition. TERMS OF REFERENCE Being the market research consultancy, the nautical offers its services to the local, national and international compani es, firms and organisations by providing them with the complete randomness regarding the market situation. It includes the trend of the market, nature, taste and socioeconomic position of the customers and consumers, nature and products of the already existing rival and competitor companies. The research services made by the Oceanic are helpful for the success of newly launched products and services on the one hand, and for the increase of gross revenue and profit volume of the already working firms and organisations on the other. Since the research company has been working dynamically for the last one and half decade, it maintains wide range of clients in its list, which have experienced 10%---25% increase in their sales and profit after hiring the services of the qualitative and quantitative research department of the Oceanic The Spicy Food Chain is the client company of the Oceanic, which has earned expert name and fame in the food industry. The company has opened its restauran ts in commercial regions of England, where it offers multiple English, Italian and Chinese dishes to its customers in a peaceful and tranquil environment. The near distinguished aspect of the restaurant is its different hygienic and delicious ready made food items for the workers, professionals and students, offered as lunch at noon at efficient rates. Consequently, a large number of the working men and women visit the restaurant in every area where it has launched its food chain. Hence, the company has got popularity all over England because of its mellowed quality products against reasonable prices. Though The Spicy has captured the attraction and attention of a large proportion of customers in its native country England, it could not obtain in any case much success in the Indian capital city i.e. New Delhi. The main reason behind this problem includes the unawareness of its overseas department regarding the tastes and flavours the Indians number for in lunch. In addition, th e company is not very familiar with the demographical statistics of this south Asian country, as well as with the cultural aspects and religious beliefs. Consequently, the management has chartered our services for making their success a reality in this region. OVERVIEW OF THE