School Murder Essays - School, , Term Papers

School Murder It is 7:30 on a normal Tuesday morning at Westside Elementary School. The buses have begun to pull into the child unloading dock and have unloaded the students. As the buses pull off, the students began to head toward their classroom to wait for the day to begin. As the day progresses, the students ready themselves for lunch break. As the teacher's aid opens the door for the students to leave, she sees four students dressed in long knee length jackets, strut briskly towards the cafeteria. She pays it little attention and waits for lunch bell to sound. Shortly after the bell sounds, the students leap out the door and cascade toward the cafeteria. In the cafeteria there is a stage like platform that jutted out like a shelf for about a third of the room. That is where all the disruptive, or the kids that were on "silent lunch", had to sit. About five minutes until the bell for lunch to be over ringed, four students came into the lunchroom. The students began to shout ferociously and scream for the students to lie on the floor of the cafeteria. When the students wouldn't cooperate, the four boys reach under their coats to pull out .09mm pistols. The teachers in the lunchroom try to contain the boys and settle them down, but the boys open fire on them. As the adults fall on the floor, the cafeteria was in an uproar with frightened, screaming children. With this the young boys open fire into the crowd of students. Although this scenario is just a figment of this writer's imagination, we all have been subjected to similar scenes on recent T.V. newscast. Chabert 2 This kind of horrific event has become a common element in today's news. What has changed so much in our environment that would possess a child to destroy another child? The future's survival depends on the existence of today's youth to survive. The society of today has to dominate over the corroded minds of the trouble youth. It is time for members of society to open their eyes and take control of the corrupted youth. The public should be aware of the preventive measures against violence through out the school system. One effective preventive measure towards safety in the school system is to establish metal detectors throughout the school. Many schools of the nineteen nineties have been equipped with metal detectors due to the latest increase in school violence. These detectors are placed in the entrance of the school or may be held by a school resource officer or school staff member. Metal detectors are used to prevent students from bringing metal objects such as knives, guns and other potential weapons into the learning atmosphere of the school. "8.3% of high school students carry a weapon to school today, which is down from 26% in 1996"(CDC 2). Metal detectors helps to establish a much needed sense of security and allows students to concentrate on their schoolwork. Many students believe that these metal detectors will ward off would be violators of the school's policy, that weapons of any kind or nature would not be permitted on the school premises. School faculty and staff have reported that they feel safer and more at ease with the students, when metal detectors are in use. Although metal detectors are a step in the right direction, they alone are not the only answer. In order for the full effect of the detectors to be achieved, there must be some sort of security guard or monitor in place to implement them. Police and full time security Chabert 3 guards have played an important and necessary role in education for many years. The extent of policing was limited in the past as compared to today however. "Police are showing up in suburban and small town schools"(Robinson 2). The presence of police help to deter students from violating school policies. A policy such as "no fighting", may include punishment such as a" three day suspension for first time offenders "(Robinson 4). Police effectiveness is greatly due to the fact that people in uniform maintain a higher degree of authority and respect than someone dressed in regular street clothes. Police alone are but a small percentage of the overall effectiveness and success of the school security (Greene 3A). Another percentage of the success rate is due to the counselor-student relationship. School counselors are a part of the school system and have been for some time. Until a few years ago, they were hired

Measuring the Impact of Illegal Immigrants on the California Health Care System essays

Measuring the Impact of Illegal Immigrants on the California Health Care System essays In 2005 the Pew Hispanic Center released a report that estimated there were 2.4 illegal immigrants in the state of California the previous year. The report also advised that such a large number of illegal immigrants would have a significant impact on many of the states programs, including education, social services and the health care system. Health care has been a hot bed of debate in America for several years as the costs continue to rise while access to care diminishes. Because of the problems with health care system, attention has recently turned to the question of whether or not illegal immigrants should be allowed access to an already overburdened health care system. Estimates of the fiscal impact from illegal immigration cannot be projected beginning with an agreement on a baseline number of undocumented immigrants in this country. Today, them is a reasonable agreement that between 11 and 12 million illegal immigrants live in the U.S., with the undocumented population growing by about 500,000 people every year(Liss, 2006). The estimates with regard to illegal immigrants in California include a belief that approximately 80 percent of illegal immigrants are Hispanic and from Mexico, with the second largest group being from India. California has been reported as one of the six most populated states with regard to illegal immigrants(Liss, 2006). One half of all Hispanics in California are believed to be undocumented and about half of those entered the country legally but failed to return to their homeland when they were supposed to do so(Liss, 2006). The impact of illegal immigrants in California is a topic of debate in many different arenas, including the health care field. The typical profile of illegal immigration in California is a Hispanic family with young children. There are currently an estimated three million children in the state who are from undocumented parents(Liss, 2006). Those childr...

Just Take Away Their Guns by James Wilson Essay

Just Take Away Their Guns by James Wilson - Essay Example This paper illustrates that Wilson assumes various rhetorical choices to explain how the removal of the illegal use of guns must be the focus of the government. In the article, he employs logos or logical appeal with persuasive facts that are likely to appeal to an American audience majority of whom is security conscious and by his own admission, they are likely to control the gun control laws but they are not sure they are going to be effective. In this case, Wilson begins by stating that creation of tougher gun control laws is not an effective method of dealing with illegal possession of firearms. Legal restraint of citizens to possess guns has little effect in dealing with the illegal use of firearms. Many guns are stolen, borrowed, or attained through private purchases and therefore, the government gun laws would be ineffective. Wilson succeeds in selling this particular idea to the readers because, from a logical perspective, he has statistically proven that the guns used in cri me are guns acquired by illegal means which the new laws are not going to have any effect on. By so doing, he has managed to effectively prove that the new laws are redundant and misguided since they will be unlikely to address the problem at hand. Wilson further uses exemplification and appeals to expert opinions, to clarify the importance of ensuring that the public can access guns legally without limitations. Gun control supporters largely disregard the need for self-defense among the citizens citing that the government can provide this necessity. However, Wilson cites Gary Kleck, a criminologist who has conducted research, indicating that every year guns are fired for self-defense purposes more than a million times what the police use. This research, therefore, indicates that the numbers of citizens that defend themselves with guns are more than the number of arrests that occur for violent crimes. Wilson provides an example to show the legitimacy of self-defense that discourages criminal activity. It is evident from the National Crime Survey that citizens that defend themselves with guns are less likely to suffer a loss of property or be harmed than those that do not. Further, statistics indicate criminals are scared of victims with guns in many instances. Wilson adopts the definition rhetoric choice in helping the reader understand the importance of government efforts in seizing illegal firearms. He defines the word â€Å"frisk† as parting down an individual’s outer garments, which occurs during a physical search. Frisk is an important part of the operation that law enforcement agencies must be encouraged to adapt to remove illegal guns from the public. It is thus unequivocal that the government’s effort to search for illegal firearms from criminals is more important than disarming the citizens. This is because the main problem is caused by criminals in the procession of illegal weapons as opposed to law-abiding citizens who have obta ined guns for their own safety. Rhetorical Situation Due to the increased rate of gun violence, there is an urgency that has motivated exigency in the article is created by the call for tougher laws to restrict people from acquiring firearms legally.

Successfully managing this project of building the new club Essay

Successfully managing this project of building the new club - Essay Example Then I would appoint sub project managers to supervise these sub projects. These sub project managers would be well versed with their area of concern. Once the sub projects have been identified, it is time to move to the project planning phase. The activities and tasks involved in the sub projects would be highlighted and then scheduled. Civil works would include laying the foundation of water heaters; different health fitness machines and HVAC equipments. Civil structure and finishing for the cinema Hall and the swimming pool are also included under this sub project. Other civil tasks which have to be done before any other sub project is initiated include trenching for laying of utilities lines such as electrical cables, hot water, and cold water piping and drainage lines. Numerous activities shall be associated with the sub- project Electrical Works. For instance installation and erection of electrical sub station, laying down cables, installation of Motor Control Centers, installation and commissioning of instrumentation and electrical works. Some activities shall be specific to a particular system. For example the swimming pool system shall include filing pumps, vacuum pumps, filters, underwater lights, jumping board etc. Ob Obviously while constructing the cinema hall we will have to keep several factors in mind like avoiding reverberations, good quality audio and stereo system. Therefore another project to be added to our list of sub projects would be the Cinema Hall Sub Project. Here various tasks specific to the construction of the cinema hall, like the installation of acoustic system, sound system, HVAC system and fire alarm and fighting system would be carried out. After all I do not want the club users to be complaining about poor sound quality and bad air conditioning. Last but no the least is the Mechanical and Plumbing Works Sub Project. This would further be broken down into different parts like operation of water heaters, installation of plumbing systems with fittings, installation of fitness machines and the HVAC system. The significance of the work breakdown structure is emphasized in some articles. "In a hectic business environment, project fundamentals such as scope definition and the Wor k Breakdown Structure often take a backseat to a "just get going" mentality.(Wright,C.,2007) Once I have defined the Work Breakdown Structure (WBS) as above, I would move unto the planning phase. The project planning matrices would help me here. Three components, which can be controlled and measured using this plan, time, cost and resources, are drawn in triangular form whereby an imbalance in one shall have an impact on the other two. Another tool would be the project planning cycle. The project is first planned, then executed, then monitored and then reviewed. If there are some flaws detected during the review phase then the cycle is repeated again otherwise we move towards the project closure phase. Planning software's would also prove beneficial in the planning phase. Project planning beings with the time plan. Therefore I would first schedule the sub projects. According to some sources" This project schedule will

A Journey to the Mountain Peak Personal Statement

A Journey to the Mountain Peak - Personal Statement Example As a two-year-old, I did not understand the implication of the death of my father. Having lived a poverty-stricken life, my father suffered some physical ailments-year-old was not even aware of. He did not have the ability to bring himself to the hospital so that no one even knew what he was suffering from. For lack of resources, my mother had to attend to my father’s needs only to ease his pains before his death. As a child, I saw my mother’s sufferings, crying as she spoke to my father, pleading to him to get well very soon. For me, those were nothing. I cried with my mother simply because she was crying but I never understood that behind the sufferings and impending death of my father, my mother was thinking about how she was to raise three young children. When my father finally died, my mother howled. I can still vaguely remember my mother weeping beside my father’s cadaver. She was inconsolable. My uncles and aunts tried to comfort her but their efforts were all in vain. I guess my mother only stopped when she finally got tired and had no more energy to weep for her beloved husband. I guess I could say that one of the biggest mountains that I have been through is the death of my father. As I mentioned earlier, I did not understand very well the things that were happening then however, I have suffered the consequences with my family. We have always been in want. My mother tried some menial jobs and the food was not always enough. Also, my education together with my siblings’, were always at risk because the mother was almost always ready to give up on us when times get really tough. As I grew older and as I begun to understand the death of my father and our the suffering, I came to appreciate my mother and decide to do everything in my power to help my mother out of the poverty we have been bound to. Thankfully, I have an uncle who made it his personal goal to help my mother raise her children. He was a kind person, working more hours and managing his resources well in order for him to be able to help us not only financially but also with his kind words, encouragement and quality time with us. My uncle believed in our capabilities. He always mentioned our poverty not to make us feel bad but to challenge us. He always found time to support me and my siblings to study well despite our situation because he claimed it is the only key available to us to open doors for better opportunities. I still remember him saying that we have so many things which can make us succeed which are not even present among rich and famous people. I learned from my uncle that at such trying times, the inner characteristics of a man are put to a test and the fiery trials are what brings out the best in him. I looked up to my uncle as a wise counselor and a model. Looking back, I think I did well in trusting him because, in times of great challenges, his words often rang in my head and my heart.

Diageo Marketing Strategy

Diageo Marketing Strategy Introduction Diageo began as a world leader in branded foods and drinks, formed in December 1997 through a merger of Guinness PLC and alcohol and Grand Metropolitan plc (The Gale Group Inc, 2006). In 2000 2002, a strategic decision by Diageo was made to exit the companys food interests by divesting its food companies and exclusively focusing on premium alcohol. A detailed history of Diageo plc up to and immediately after its creation is set out in Figure : Our Business Diageo History Family Tree Diageo is currently the worlds largest drinks company by volume, net sales and operating profit (Diageo PLC, 2012) with a large collection of brands which include spirits, beer and wine. There are currently 14 brands which Diageo identifies as global priority brands. These are: Johnnie Walker whisky Smirnoff vodka Crown Royal whisky Ciroc vodka JB whisky Ketel One vodka Windsor Captain Morgan rum Buchanans whiskey Jose Cuervo tequila Bushmills whiskey Tanqueray gin Guiness stout Baileys liqueur (Diageo PLC, 2008) Diageos Current Business Strategies Diageo owns seven of the worlds top 20 spirits brands. Diageos beer brands include the only global stout brand, Guinness, and together these beer brands account for approximately 20% of net sales while Diageos wine brands represent approximately 5% of Diageos net sales. This means that Diageos size provides for scale efficiencies in production, selling and marketing. This enables cost efficiencies and the dissemination of best practices in business operations across markets and brands allowing Diageo to serve its customers and consumers better. From 2005 to the end of financial year 2011 (ending 30 June 2011), Diageo managed its operations by four regions: Europe, North America, International and Asia Pacific. In financial year 2012 (FY 2012) the International region was split into Africa and Latin America sections, producing five geographical regions globally. This general structure brought about good results. Analysis of Diageos annual reports from 2007 to 2012 shows that gross sales rose from  £ 9,704,000 to  £14,594,000, an annual average increase of 7%. Due to the level of continued change in global markets and the requisite innovation necessary, it has Diageo completed an operating review in 2011 which recommended changes in structure and focus, and this resulted in a net movement of personnel from developed market regions to emerging market regions. The changes are expected to be fully implemented by 30 June 2013 (Diageo PLC, 2011) (Diageo PLC, 2012) . This restructuring should allow Diageo to improve its effectiveness and the productivity of its operations and to position resources nearer to the market and to the geographical regions where there is a great potential for growth. Read through and differentiate the different strategies under headings .i.e. Business strategy- Generic strategies (Diageo uses focused and differentiation) and Interactive strategies. Put everything under headings Competitive Strategies (Johnson, Whittington, Scholes, 2011, p. 199) define competitive strategy as being concerned with how a strategic business unit achieves competitive advantage in its domain of activity. Therefore a Strategic Business Unit (SBU) creates competitive advantage when it creates value for its users where the cost effectiveness of supplying it is superior to that of rival SBUs. (Johnson, Whittington, Scholes, 2011) further add that Porter defines three generic strategies which create competitive advantage for a company are; differentiation, cost leadership and focus strategies. This report has seen that Diageo uses both Focused and Differentiation strategies when pushing its products to its target market. This is because Diageo focuses on premium liquor that is targeted to a particular market. Tools: advertising (localisation), vertical integration, premiumisation, seasonal pricing strategy, first-mover advantage, employee training SABMiller. Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012). Production and supply Diageos supply organization is responsible for producing, distilling, brewing, bottling, packaging and distributing its brands. It is committed to efficient, sustainable production. Diageo has created a competitive advantage in both its cost base and in the first class customer service it delivers. Investment in production facilities is focused on building capacity for the production of scotch, beer and rum, with both high speed and high volume, cost efficient production lines and with flexible production facilities to create an industry leading supply chain for innovation, especially in luxury products. The business recognizes that it operates in a world where natural resources are limited. Diageo has set itself challenging environmental targets covering water efficiency; increasing use of sustainable packaging and reduction in pollution, carbon emissions and waste-to landfill (Diageo PLC, 2012). Differentiation strategy Products For a company to use this strategy it should prove unique products for which their customers will be prepared to pay a premium price. This is seen in Diageos recent launches which focused on the consumers wish for luxury, the tastes and increasing affluence of the emerging middle class consumer which ultimately increased the accessibility of spirits through flavor extensions and packaging and drink formats (Diageo PLC, 2012). Premiumisation [jubilee scotch] innovation around RTD products, adult progressive drinks. Customer care and Retention When it comes to customer care and sale of its products, Diageo works in collaboration with its customers to drive profitable category growth, by building partnerships with retailers and on-premise customers. The Diageo Way of Selling program equips both Diageo and its customers with the tools to be the best sales force in the industry and to create commercial and strategic value for all parties. The European Customer Collaboration Centre provides a state of the art facility to bring consumer, shopper, retailer and distributor insights together to facilitate integrated planning with customers. These tools enable Diageo to realize its ambition to become an indispensable business partner to its customers (Diageo PLC, 2012). This means that when the customers go to buy their products its a fulfilling experience and they get all their questions or suggestions met and this works well with Diageo as they use this as feedback. Environmental and socially responsible Diageo being the socially and environmental responsible company, it has a history of being a sustainable and responsible company dating from Arthur Guinness who was responsible for philanthropic community programs and through the 1930s when its predecessor companies marketed their brands in a responsible manner. Diageo understands the social, environmental and economic impact of its activities and has adopted a structured approach to manage these impacts, to build engagement across stakeholders, to create value, especially in emerging markets; and to protect Diageos license to operate (Diageo PLC, 2012). Balance of alcohol in the community (Diageo PLC, 2012) states that the company is not all about profits and losses, it ensures that even the employees are proud of the responsible manner in which its brands are marketed and the role that moderate consumption of its brands can play as part of the balanced lifestyle for millions of people. Diageo seeks to be at the forefront of industry efforts to promote responsible drinking and works with key stakeholders to combat alcohol misuse. Eco-friendly technology Diageos production teams have created award winning technologies to meet these targets with the aim of reducing Diageos environmental footprint, delivering business efficiencies and securing supply into the future. Diageo is committed to generating prosperity in the communities in which it operates, especially in the emerging markets by integrating its supply chain into the local community and via direct community initiatives such as Learning for Life and Water of Life (Diageo PLC, 2012). Development of the workforce Diageo believes that industry leading performance will be delivered through a talented and diverse workforce and great leadership. The company has active programs that ensure the development of its management and leaders. Great leadership combined with a culture of good governance and ethics protects Diageos reputation and supports the sustainable efficient growth of the business (Diageo PLC, 2012). Focus Strategy (Johnson, Whittington, Scholes, 2011) state that focus strategy focuses on a particular segment of market and modifies its products and services to fulfill the needs of that exact segment while excluding others. In terms of relationships with distributors and suppliers Diageo has strong routes to market which leverage local expertise. In the United States Diageo is required by law to operate via a three-tier distribution system which separates suppliers, distributors and retailers. Diageo works with distributors who provide a substantial dedicated sales team of over 2,900 people. Outside of the United States Diageo owns and controls the route to market in many markets, and where Diageo has not established its own subsidiary, the route to market is through joint ventures, associates and third party distributors (Diageo PLC, 2012). This kind of command on distributorship and supply is why Diageo is known for its quality products and this ensures customers get what they pay for. The Strategy process Intended Strategy Development Strategic Leadership: the role of vision and command In 2000, the newly appointed CEO of Diageo, Paul Walsh, embarked on a strategic review of all operations and was determined to recreate Diageo as the worlds leading premium drinks business (Davidson, 2004). By selling off the companys food concerns and concentrating on the marketing and innovation of its core premium drinks brands, Paul Walsh refocused and reenergized the company (Encyclopedia of Business, 2012). Walshs leadership gravitates towards the visionary style since it more closely follows one that motivates others, helps create the shared beliefs, and shapes more detailed strategy (Johnson, Whittington, Scholes, 2011, p. 400). Strategic Planning Four key pillars of the formulated strategic plans can be identified as: Promotion of the global strategic brands Vertical integration Cost reduction Acquisitions, mergers and divestments Exploring new territories Promotion of global strategic brands Strategic brands (formerly global priority brands) have always been a key pillar of its strategy. In 2007 there were eight of these Johnnie Walker whisky Smirnoff vodka JB whisky Captain Morgan rum Tanqueray gin Jose Cuervo tequila Guiness stout Baileys liqueur (Diageo PLC, 2007) These are brands which Diageo considers to have the greatest current and future earnings potential (Diageo PLC, 2007, p. 9). By 2012 the number of brands in this category had risen to 14 as set out in Table . Although the company was structured into four distinct geographical regions, the global priority brands took precedence over the regional divisions. ref Since the eight brands constituted the lions share of earnings, it was considered important to manage these products at the highest level. Growth strategy and promotion was engineered at the corporate level. However that did not mean that regional business units were spoon-fed material from corporate level. There was a great deal of localisation in promoting these products. An example of a major long-running campaign which has been progressively adapted to different regions is the Walk with Giants campaign which in FY 2012 featured the respected long distance Olympic champion Haile Gebrselassie in an Africa campaign. Vertical integration Diageo has taken considerable control of the supply chain, being involved in developing, brewing, distilling, bottling, packaging, distributing, and marketing. It has physical plant which covers the previously listed activities as well as specialised functions such as malting, packaging plants, vineyards, maturation warehouses, cooperages, distribution warehouses, and bottle manufacturers (Diageo PLC, 2007). In Kenya the process goes as far as involvement in the growing of input cereals to brewing ref. In the USA, total vertical integration is moderated by law, which states that there should be three levels of supply: manufacturing, distribution and retail. In that market therefore, Diageo works to identify solid partners in distribution, usually only one partner per state. Acquisitions, mergers and divestments Strategic acquisition and sale of unfocussed business units was in Diageos business genes, as it was formed from a succession of such moves. It has continued to be a key part of its growth. Since 2000 the organic growth of th Exploring new territories Although Diageo had possession of many of the worlds strongest liquor brands, and could have been satisfied with continuing to depend on this cash cow business, it has as a company been quite adventurous and curious in enacting a deliberate policy of exploring emerging markets. Part of Diageos growth strategy includes expanding its business in certain countries where consumer spending in general, and spending on Diageos products in particular, has not historically been as great but where there are prospects for growth (Diageo PLC, 2007, p. 17). This arm of the business was only delivering 20% of the revenue in 2007, despite representing considerable complexity in management. Emerging markets can be difficult to manage due to the relatively low purchasing power, poor infrastructure, and traditional local involvement in distribution channels. However this persistence has clearly paid off for the company. From a small but hopeful difference in growth compared to developed country market s in 2007, the emerging markets have increased in strength and importance, until in 2012 they represented 40% of revenue, which is expected to reach 50% by . Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012) Emergent Strategy Development Logical incrementalism PESTEL reactions Advertising in US about spirits on TV product change Levels of distribution. 2008 credit crunch emerging market growth smarter at localised promotion? Diageo hiding behind EABL my country my beer. Managing Strategy Development [figure with the five regions and amended brand strategy] Reconfigured structure concentrating more on emerging markets. Overall growth highlighted graph showing growth. Evaluation of Innovation and Entrepreneurship Practices Diageo is always innovative and this is in its strategies all through the company. All the stakeholders know what is expected of them and there is always something new that Diageo is coming up with. Below are some of the new ideas that have been rocking Diageo: Innovation unlocks growth in developed markets. In Ireland, for example, we have introduced new dispense technology to bring perfect cocktails to bars which do not usually serve cocktails. Smirnoff Mojito is available in over 600 Irish outlets which are now selling a total of nearly 40,000 cocktails a week (Diageo, 2012). Diageo entered the Indian made foreign liquor segment (IMFL) with the launch of Rowsons Reserve, a premium IMFL whisky. It is a blend of selected premium Indian whiskies and reserve stocks of the finest aged Scotch whisky matured in American oak casks that are mellowed to give a rich smooth finish. It has a well-rounded and balance flavour profile, with a soft, lingering aftertaste. Its distinctly superior liquid and premium packaging allows it to stand out as a premium offering (Diageo, 2012). Smirnoff, the worlds number one vodka, revealed an exciting new flavour variant, exclusive to travel retail. Smirnoff Gold Collection with the luxury of gold in every drop is unique, cinnamon spiced vodka. Gold cues feature prominently in all executions and the gold etched bottle itself showcases a flurry of real, edible gold leaf flakes, magically suspended in this truly indulgent vodka (Diageo, 2012). Guinness Black Lager has the refreshing taste of lager, but all the character of Guinness which consumers love. We take immense pride in the quality of our product and ensured that we built on the Guinness legacy. The refreshing taste is locked in by the bespoke amber Guinness bottle. The contemporary packaging design combines premium, detailed silver and blue colour with hallmark symbols of Guinness brewing provenance and heritage (Diageo, 2012). This March saw the launch of Orijin, the latest drinks innovation from Guinness Cameroon. Perfect for all social occasions, this authentic ready to drink alcoholic beverage ,an alternative to beer, is made from a blend of traditional African herbs such as kola nuts, ginger and cloves, and sweet tropical fruits, giving it a refined, bitter-sweet and uplifting taste (Diageo, 2012). We need to offer more choices to female consumers. In Kenya, we launched Snapp. Women there told us they didnt like drinking beer, particularly in the on trade because both the packaging and the liquid were viewed as too masculine. Snapp is a premium, crisp apple tasting drink that provides women with a more stylish and sophisticated alternative to beer (Diageo, 2012). As a darker, spiced rum from Captain Morgan, Captain Morgan Black Spiced expands the brands footprint into the bolder, more masculine whiskey occasion. The brand honors the legend of the real Captain Morgan, whose spirit is said to still roam the waters of the Caribbean today. Captain Morgan Black Spiced Rum is best enjoyed on the rocks, but is also delicious as the key ingredient in edgy, new twists on classic cocktails, such as Henry Morgans Old Fashioned (Diageo, 2012). The new frozen Ready to Serve pouch format from Parrot Bay offers consumers an easy and affordable way to enjoy the drinks they love. Parrot Bay frozen tropical drinks are your favourite tropical drinks perfectly mixed every time, available in Pià ±a Colada, Strawberry Daiquiri, and Mango Daiquiri. Just freeze, squeeze and enjoy (Diageo, 2012). Offering a credible, exciting new alternative to beer for British males, Jeremiah Weed Brews is a range of two products Mash and Root Brew. The combination of an authentic American brand, independent positioning, simple design and a unique jam jar serve over ice has helped deliver the masculine credibility of beer with an enjoyable taste. Jeremiah Weed has now been rolled out to 7,000 on trade outlets in Great Britain (Diageo, 2012). Harp Lime is Nigerias first flavoured beer. With a clean and crisp taste, and just a hint of lime, it is uniquely refreshing. Harp Lime has been well received, with distribution growing steadily, and the distinctive Harp Lime advertising impacting positively on the Harp Trademark equity. Harp Lime is available in both sleek 30cl bottles and cans (Diageo, 2012). The Tusker brand has been enjoyed in Kenya since 1922, and now new Tusker Lite keeps the brand innovative and relevant by addressing todays consumers balanced lifestyle choices with a refreshing low calorie beer. Tusker Lite is positioned within the same mainstream segment as the parent brand Tusker Lager (Diageo, 2012). This years Asian Festive season gifting design was inspired by the characteristic big, bold flavors of the Johnnie Walker brand. The packs were launched in stages, from India for Diwali and then across Asia Pacific for Chinese New Year. The eye-catching limited edition gift boxes boast a beautiful design that allows each variant to stand out on shelves, with impressive and refined packaging including an embossed box and gold foiling (Diageo, 2012).

A Good Man Is Hard To Find Essay -- essays research papers

"A Good Man is Hard to Find": The Grandmother's Grace Flannery O'Connor's "A Good Man is Hard to Find" tells the metaphorical tale of a family's fatal confrontation with The Misfit, an escaped serial killer. The incidents and characters throughout the story are aspects of a plot intending to symbolize the spiritual grace passed from one human to another, without regard for kindness or evil. The prominent character in O'Connor's story is the grandmother, who embodies this grace. By including imperfections in the development of the grandmother's character, O'Connor shows the indiscriminatory property of grace she possesses. The grandmother is the most developed character of the story. She contains several traits that coincide with the stereotypical elderly southern woman. Some of her notions are bizarre and trivial, and ignored by her family, such as the possible attack by The Misfit, a trip to Tennessee instead of Florida, and a fear of feline asphyxiation. John Wesley and June Star have little if any respect for their paternal grandmother. "She has to go everywhere we go," whines June Star (194). The grandmother also dresses immaculately, even for a car trip, simply because in an accident "anyone seeing her dead on the highway would know at once that she was a lady" (194). She calls attention to pointless details such as mileage, the speed of the car, and scenic road-side attr...

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Indians and Africans) b) Factors that hindered unity among the Europeans in America 1. Puritans carved tight, pious, and relatively democratic communities of small family farms A homogeneous world compared to most southern colonies 2. Anglicans built plantations along the coast Where they lorded over a labor force of black slaves Looked down upon the poor white farmers who settled the backcountry 3. Diversity reigned in middle colonies Well-to-do merchants put their stamp on New York City In the countryside sprawling estates were interspersed with modest homesteads 4.Within Individual colonies, conflicts festered over economic Interests, ethnic rivalries, ND religious practices 5. All the clashes made it difficult for colonists to imagine that they were a single people with a common density c) General issues that led colonists to rebel against Brittany 1. The stable arrangement between the colonists and Brittany began to crumble, a victim of the Imperial rivalry between France and Br ittany 2. Once the French were driven from the North American continent, the colonists no longer needed the British for protection 3.The British government made the choice of imposing taxes on colonies that had been accustomed to answering mainly to their win colonial assemblies 4. Issues of taxation, self-rule, and trade restrictions brought the crisis of Imperial authority to a head II. The Shaping of North America: Major geographical features and the importance of the Great Ice Age a) The Rockies, the Sierra Nevada, and Coast Ranges – â€Å"American Mountains† b) The continent was anchored In its Northeastern corner by the massive Canadian Shield c) The â€Å"tidewater† region creased by many river valleys. Loped gently upward to the timeworn ridges of the Appalachians d) â€Å"Roof of America† – the land fell off Jaggedly onto the intermediation Great Basin e) The valleys of Sacramento and San Joaquin Rivers and the Willamette- Peugeot Sound tr ough seamed the Interiors of present-day California, Oregon, and Washington f) When the glaciers finally retreated, they left the North American landscape transformed g) The weight of the ice mantle had depressed the level of the Canadian Shield h) The melting ice had scoured away the shield's topsoil, pitting its rocky surface with thousands of shallow depressions into which the melting glaciers flowed to form lakes l) Deprived of both Inflow and ranging, the giant lake became a gradually shrinking Inland sea. It grew Increasingly saline, slowly evaporated, and left an arid, mineral-rich desert Ill. Peopling the FIFO a) How the ancestors of the American Indians Journeyed to America and why 1 .Some Early peoples may have reached the Americas in crude boats but most probably came by land 2. As the sea level dropped, it exposed a land bridge connecting Eurasia with North America 3. Probably following migratory herds of game, ventured small bands of nomadic Asian hunters b) Evidence th at Indians of Central and South America were advanced 1 . Over the centuries they split into countless tribes, evolved more than 2,000 separate languages, and developed many diverse religions, cultures, and ways of life 2. Their advanced agricultural practices, based primarily on the cultivation of maize 3. These peoples built elaborate cities and carried on far-flung commerce 4.Talented mathematicians, they made strikingly accurate astronomical observations 5. The Aztec sought the favor of the gods by offering human sacrifices Cutting out the hearts of he chests of living victims, who were often captives conquered in battle IV. The Earliest Americans a) Agriculture, especially corn growing, accounted for the size and sophistication of the Native American civilizations in Mexico and South America b) The Nazis built an elaborate pueblo of more than six hundred interconnected rooms c) Maize, strains of beans, and squash made possible â€Å"three-sister† farming, with beans grow ing on the trellis of cornstalks and squash covering the planting mounds to retain moisture in the soil 1 .This produced some of the highest population densities on the continent d) In the northeastern woodlands, the Iroquois Confederacy plopped the political and organizational skills to sustain a robust military alliance that menaced its neighbors e) The native peoples of North America were living in small, scattered, and impermanent settlements f) Women tended to the crops, while men hunted, fished, gathered fuel, and cleared fields for planting g) The Native Americans had neither the desire nor the means to manipulate nature aggressively, they revered the physical world and endowed nature with spiritual properties V. Indirect Discoverers of the New World a) Probably the first Europeans to â€Å"discover† America Blond-bearded Norse seafarers room Scandinavia, who had chanced upon the northeastern shoulder of North America – however, no strong nation-state, yearning to expand, supported these venturesome voyagers. Their flimsy settlements consequently were soon abandoned, and their discovery was forgotten b) Christian Crusaders – European warriors who indirectly discovered America because of Rupee's craving for exotic goods VI.Europeans Enter Africa – Setting the Stage for the â€Å"Discovery' of America a) Marco Polo: an Italian adventurer; he must be regarded as an indirect discoverer of he New World, for his book, with its description of rose- tinted pearls and golden pagodas, stimulated European desires for a cheaper route to the treasures of the East b) The Portuguese not only developed the caravel, but they had discovered that they could return to Europe by sailing northwesterly from the African coast toward the Azores, where the prevailing westward breezes would carry them home c) The participants of the earliest African slave trade were Arab flesh merchants and Africans themselves. 1 . Slave brokers deliberately separated persons from the same rib's and mixed unlike people together to frustrate organized resistance d) Portuguese: they built their own systematic traffic in slaves to work the sugar 1. Bartholomew Aids rounded the southernmost tip of the â€Å"Dark Continent† 2. Vases dad Gamma finally reached India and returned home with a small but tantalizing cargo of Jewels and spices VI'.Columbus Comes upon a New World a) In Spain, a modern national state was taken shape, with the unity, wealth and power to shoulder the formidable tasks of discovery, conquest, and colonization b) The renaissance in the fourteenth century nurtured an ambitious spirit of optimism ND adventure – printing presses facilitated the spread of scientific knowledge. The mariner's compass eliminated some of the uncertainties odd sea travel c) Columbus' voyages to America 1. Where in America? – An island in the Bahamas 2. Columbus was a â€Å"successful failure† because when seeking a new water rou te to the fabled Indies, he in fact bumped into an enormous land barrier blocking the ocean pathway d) Columbus' discovery convulsed four continents: Europe, Africa, and the Americas which emerged and interdependent global economic system 1 . Europe provided the markets, the capital, and the technology 2. Africa furnished the labor 3. The New World offered its raw materials VIII.When Worlds Collide: â€Å"Columbian Exchange† a) Europeans found iguanas and rattlesnakes along with tobacco, beans, maize, tomatoes, and potatoes – eventually revolutionized the international economy as well as the European diet b) The Europeans brought cattle, swine, horses, sugarcane, and the seeds of Kentucky Bluegrass, dandelions, and daisies – the Native Americans adopted the horse, transforming their cultures into highly mobile, wide-ranging hunter societies c) The Europeans brought smallpox, yellow fever, and malaria to the New World, which would quickly devastate the Native Ame ricans. The disease syphilis was brought to the Old World. This had injected the sexually transmitted disease into Europe for the first time. ‘X. The Spanish Conquistadors a) Treaty of Tortillas – divided the â€Å"heathen lands† of the New World between Portugal and Spain b) Important Spanish Explorers 1. Vases Nuke Balboa hailed as the discoverer of the pacific ocean 2. Ferdinand Magellan completed the first circumnavigation of the globe 3. Juan Pence De Leon explored Florida 4.Francisco Coronado went from Arizona to Kansas, while discovering the Grand Canyon and massive herds of Bison 5. Hernandez De Sotto discovered and crossed the Mississippi River 6. Francisco Pizzeria crushed the Incas of Peru and added a huge hoard of booty to Spanish coffers c) Because of the Spanish conquests, the world economy was transformed – it led to more money in Europe which led to the spread of commerce and manufacturing d) Encomia system – it allowed the governmen t to â€Å"commend† or give, Indians to certain colonists in return to try to Christianize them X. The Conquest of Mexico language of the powerful Aztec rulers of the great empire in the highlands of centralMexico b) Cortes' incentive was that he only wanted gold c) Mastectomy believed that Cortes was the god Sequestrate d) Ethnocentric – it amazed the Spanish because of how large and beautiful it was: with 300,000 inhabitants spread over ten square miles; it was surrounded floating gardens odd extraordinary beauty e) Enoch Tries: (Sad Night) the Aztec attacked, driving the Spanish down the causeways from Ethnocentric in a frantic, bloody retreat f) Impact of conquest of Aztec: 1. – : Native population of Mexico decreased rapidly due to disease 2. +: Crops and animals were brought to the Americas as well as language, laws, customs, and religion g) Did De la Razz – the birthday off wholly new race of people X'.Spanish Conquistadors (â€Å"Makers of Americ a†) a) Conquistadores were nobles – about half were professional soldiers and sailors; the rest were peasants, artisans, and members of the middling class b) Personal motives – some wanted royal titles and favors, others wanted to ensure God's favor, some hoped to escape dubious pasts, and some Just wanted adventure c) Conquistadores were armed with horses and gunpowder, as well as preceded by asses; this helped them overpower the Indians d) Most conquistadores did not strike it rich because even if an expedition captured exceptionally rich booty, it was not divided evenly e) Messiest – the â€Å"new race† formed a cultural and a biological bridge between Latin America's European and Indian races XII. The Spread of Spanish America a) The upstart English sent John Callout to explore the northeastern coast of North America b) Jacques Carrier Journeyed hundreds of miles up the SST.Lawrence River c) With the intention of protection, the Spanish began to fortify and settle in the North American borderlands d) In the Battle of Coma in 1599, the Spanish severed one foot of each survivor e) During the Pope's Rebellion in 1680, the pueblo rebels destroyed every Catholic church in the province and killed a score of priests and hundreds of Spanish settlers f) Father Junipers Sera founded at San Diego the first of a chain of twenty-one missions g) The â€Å"Black Legend† – means killing for Christ: the authors describe it as a false concept. They say that despite the mass killings, the Spanish did so many other good things that the good out weighs the bad.

Free Essays on Business Financing

Discuss various sources of financing , including gov't agencies and venture capital firms. Describe similarities and differences . Include creative means entrepeneurs use to start and stay in business. How are financial statements used in analyzing, forecasting and making management decisions. One of the most important issues facing all businesses, whether a business in the start-up phase or well-established, is the obtaining of appropriate levels of financing. Whether it is needed for investing in land, buildings or equipment, hiring new employees, investing in inventory or moving into new markets, obtaining sufficient financing to accomplish these goals is a dilemma nearly all business owners face The most common sources of business financing which will be discussed in this letter are as follows: personal savings/"love money", conventional debt financing (banks/credit unions), government assistance, business partners/strategic alliances, venture capital and "going public" The greatest percentage of businesses are financed for start up using personal savings. The most obvious advantage of using personal savings to start up or expand your business is that you relinquish no control over your business. However, it is relatively rare for a business owner to have sufficient personal savings to completely finance his or her business. Personal savings are often used in conjunction with other forms of financing, i.e., bank loans. Bankers tend to see a significant investment of personal savings as an important indication of a business owner's commitment to the business "Love money", a gift or loan from family or friends, is another commonly used source of business financing, particularly in the start- up phase. This also enables you to maintain control of your business. However, in the event a business does not succeed and loans from family and friends are unable to be ... Free Essays on Business Financing Free Essays on Business Financing Discuss various sources of financing , including gov't agencies and venture capital firms. Describe similarities and differences . Include creative means entrepeneurs use to start and stay in business. How are financial statements used in analyzing, forecasting and making management decisions. One of the most important issues facing all businesses, whether a business in the start-up phase or well-established, is the obtaining of appropriate levels of financing. Whether it is needed for investing in land, buildings or equipment, hiring new employees, investing in inventory or moving into new markets, obtaining sufficient financing to accomplish these goals is a dilemma nearly all business owners face The most common sources of business financing which will be discussed in this letter are as follows: personal savings/"love money", conventional debt financing (banks/credit unions), government assistance, business partners/strategic alliances, venture capital and "going public" The greatest percentage of businesses are financed for start up using personal savings. The most obvious advantage of using personal savings to start up or expand your business is that you relinquish no control over your business. However, it is relatively rare for a business owner to have sufficient personal savings to completely finance his or her business. Personal savings are often used in conjunction with other forms of financing, i.e., bank loans. Bankers tend to see a significant investment of personal savings as an important indication of a business owner's commitment to the business "Love money", a gift or loan from family or friends, is another commonly used source of business financing, particularly in the start- up phase. This also enables you to maintain control of your business. However, in the event a business does not succeed and loans from family and friends are unable to be ...

Boss Appreciation Day Quotes

Boss Appreciation Day Quotes Here is an unofficial code: if you want to climb the corporate ladder, first learn to manage your boss. With a happy boss, you can reach the top. On this Bosss Day, share these quotes with your superior to win them over. Robert Frost The difference between a job and a career is the difference between forty and sixty hours a week. Sam Walton There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Howard Aiken Dont worry about people stealing your ideas. If your ideas are any good, youll have to ram them down peoples throats. John Gotti If you think your boss is stupid, remember: you wouldnt have a job if he was any smarter. Lawrence H. Martin In many businesses, today will end at five oclock. Those bent on success, however, make today last from yesterday right through to tomorrow. Elbert Hubbard There is no failure except in no longer trying. Doug Larson Accomplishing the impossible means only that the boss will add it to your regular duties. Casey Stengel The secret of successful managing is to keep the five guys who hate you away from the four guys who havent made up their minds. The key to being a good manager is keeping the people who hate you away from those who are still undecided. Peter Drucker Management by objective works- if you know the objectives. Ninety percent of the time you dont. Homer Simpson Kill my boss? Do I dare live out the American dream? Tim Gould Ive been promoted to middle management. I never thought Id sink so low. Byron Pulsifer A good boss is a person who can tolerate my complaints and still manage to say hello to me every day. If it wasnt for bad bosses, I wouldnt know what a good one was like. Leo J. Farrell, Jr. The mark of a true executive is usually illegible. Cedric Adams Executive: A man who talks to visitors so the other employees can get their work done.

Adult Learners in Higher Education and Training Essay

Adult Learners in Higher Education and Training - Essay Example Therefore, contract learning aims at assigning more learning input from student rather than making learning teacher centered. Knowles further notes that the use of contract learning will help solve some learning problems by reducing the wide different gap between different learning groups among the adult learners. The essence of the learning contract is because learning institutions often receive people or learners from different backgrounds, with varied interest, previous experiences, lifestyle, learning styles, learning speeds, and outside commitments. Knowles noted that didactic is the sure way to all these interests since this teaching will aim at the middle (Knowles, 1986). Notably, concentrating at the middle will pull students at the lower end towards the middle so that they are not left far behind and those at the top will not be extremely bored. The contract learning is to assist student structure their own learning towards meeting the learning or educational needs (Knowles, 1995). Developing learning contract often requires a sense of cognitive and personal learning styles. There is also need for the teacher to diagnose his or her personal learning needs in relation to what the students need. This will also help in projecting the expectation at the end of the learning contract. Finally, there is a need for the teacher for formulate specific objects to be accomplished after the learning contract. Knowles, M. S. (1995).  Designs for adult learning: Practical resources, exercises, and course outlines from the father of adult learning. Alexandria, VA: American Society for Training and Development

Motivating Others Part II Assignment Example | Topics and Well Written Essays - 250 words

Motivating Others Part II - Assignment Example This is because I have come to learn and appreciate the fact that to get the best out of people, it is important to create the best in these people (Green et al, 2009). Dear Bobrowski, I must actually state I was not surprised to read such a powerful word of suggestions and recommendation from you because I have always known you to be a good friend. But building on from the suggestions, I have taken a number of decisions on how to start off. As you said, the legacy that my team and I build for ourselves is very important in determining the relationship we are going to have with customers (Colquitt, Lepine & Wesson, 2013). Based on further review of literature also, I have come to realize that any form of competence that is expected from team members can only be available if it is created into them (Green et al, 2009). I therefore plan on undertaking key organizational empowerment programs for my team members. I am very confident that once I do this, the nature and level of motivation that we all want to see in the team members will be